This year marks the sixth year of our journey to embed sustainability at the core of our business and sustain our positive impact on current and future generations. Our commitment to sustainability continues to solidify each year, and permeates all aspects of our business across the five sustainability pillars that we have identified, including best practice Corporate Governance, amplified Economic Development, balanced Community Development, energised Human Development and pre-cautionary Environmental Protection.

Important organisational milestones for our CSR journey included the setting up of a stand-alone CSR unit in 2010, the establishment of a CSR Committee and a formal CSR policy in 2012, the piloting of ISO 26000 Guidance in 2012, the adoption of GRI reporting guidance as of 2013, and adopting the principles of the UN Global Compact as of 2015.

Our approach to sustainability is anchored in the principles of Creating Shared Value (CSV), particularly given the context of Lebanon where the improvement of the quality of life hinges on active business involvement and participation in the context of responsible business practice and partnerships for generating, scaling and engraining positive social impact.
The recent launch of the UN Sustainable Development Goals (SDGs) opened up new opportunities for us to synchronise our efforts with broader development goals and aspirations in our attempts to create shared value while sustaining and engraining impact.

This year has marked our pledge to five of the SDGs, in particular Decent Work and Economic Growth (SDG 8) and Industry, Innovation and Infrastructure (SDG 9) as aligned to our business strategy.

Additional and on-going commitments have been kept in the realm of Quality Education (SDG 4) and Gender Equality (SDG 5) in an institution that has always regarded every members of its human capital equally in dignity, appreciation and worth.

Finally, the role we cherish in protecting our environment innovatively through our carbon footprint microsite engaging the young generation to commit towards the pledge our nation has taken during COP 21 coupled with signing the Lebanon Climate Act in its introductory phase is also of importance to future generations and our own sustainability as Climate Action (SDG13).

Our choice of those specific SDGs was grounded in a careful stakeholder engagement process and a synthesis exercise that helped us in mapping our five CSR pillars and the various initiatives we have under each to the SDGs that were most synchronised with our strategy. We are thus making a concerted effort this year to link our CSR agenda with the broader SDGs, particularly in areas where we believe we can contribute in a meaningful way.


Our CSR Committee left to right: Ramzi Abou-Samah, Aziza Noujaim, Farid Lahoud, Ghina Dandan, Hasmig Khoury, Marc Audi, Maya Younis, Youssef Nizam, Jean Traboulsi, Mohamad Chamseddine.