As Bank Audi evolves and matures in its role as a leading financial
institution in the region, so does our clear vision for sustainability
in the communities and environments we operate in.
Today’s world requires institutions to be in constant
transformation and to evolve in such a way as to meet clients’
ever-changing behaviours. In parallel, customers demand more
transparency than ever before, which implies a firm commitment
from the brand they choose to create a relationship with. This is
why digital solutions, sustainability, responsible financing, and
being good citizens are key assets for successful 21st century
brands, including Bank Audi.
The challenges we take on are similar to those faced by our
customers. Our objective, however, is to push the boundaries
even further by identifying the areas where we can bring a
positive contribution: the economy, the environment, and social
welfare. This is achieved by implementing effective changes on
several fronts, with the ultimate goal of enabling growth and
economic progress by building sustainable infrastructure and
Our commitment to make a positive and significant difference in
people’s lives has been an integral part of our culture ever since
Bank Audi was founded in 1830. This is closely related to the
Bank’s historic thrive to create added value in the communities it
is present in, and to its firm belief in revealing untapped talents.
With this in mind, our “Grow Beyond Your Potential” motto
drives both our employees and clients to work in synergy to
realise those purposes, whether in day-to-day operations or
through ongoing CSR initiatives.
Established in its present form in 1962, Bank Audi also identifies
with the startup model, behaving with agility, flexibility and
readiness to change, in the entrepreneurial spirit of its founders,
Georges, Jean and Raymond Audi.
Taking a closer look at the Bank’s purpose, I like to see
our role as a four-fold commitment: empowering people,
serving companies, supporting the economy and creating
- One of our main priorities is indeed to make people’s lives
better. This means helping them improve their quality of life:
owning a home or a car, getting the adequate education,
investing in securities or retirement plans, or any other
scheme that contributes to enhancing their wellbeing.
Our involvement is twice as valuable to us when it makes
someone’s dream come true.
- In a similar effort yet from a different perspective, we strive
to give substantial added value to the business world we are
part of. 2016 has reinforced our CSR impact by ensuring
sustainability for SMEs in the form of a new business line
aligning our strategy with the Sustainable Development Goals
(SDGs) we have chosen to champion. This comes as a result of
our rigorous stakeholder consultations, clearly identifying their
needs and material topics. Small and medium sized enterprises
are the driving force of the local economy and represent the
vast majority of our corporate environment.
As such, it is only
fair that we do everything in our power to optimise their
input and help them grow in the right direction. The scope for
action is broad in this respect; it encompasses all operations
that contribute, in one way or another, to the development of SME businesses: from working capital, to credit and trade facilities, to job creation and salary domiciliation. No effort is
spared to place the right tools into the right hands, and to
make local and regional economies healthier and stronger.
- To be able to cater to individuals and corporations, we start
from the top: public authorities that regulate Lebanon’s
financial landscape and that are responsible for building a
sustainable infrastructure for businesses and entrepreneurship
- Bank Audi is committed to continuously creating shareholder
value and providing quality financial information, complete
with all key indicators. Our recently launched Investor
Relations mobile application adds more transparency and
connectivity to this equation.
There is no doubt that these factors of change draw upon an
essential element without which none of these initiatives would
see the light: trust.
At Bank Audi, we made sure that trust is part of our ethical
principles, by applying the highest standards of ethics,
compliance, governance and transparency; by creating
significant economic value; by unlocking potential and
promoting diversity… in a word, by acting responsibly. This
is where our gender equality and representation strategies
come in, for instance, let alone our inclusion and volunteering
programs, and our equal opportunity principles.
Our internal boldness was further emphasized by local and
international partnerships that have placed us at the forefront
of CSR in the region. As such, we are highly committed to the
ISO 26000 and to the United Nations Global Compact, being proud members of its local Steering Committee, as well as Gold
members of the Global Reporting Initiative (GRI).
Building on all the above and backed by the numerous
milestones marked in the context of our firm belief in CSR, I
take pride in bringing you Bank Audi’s 2016 CSR Report which
gives you a glimpse of the key achievements made by the Bank
in this field.
I hope you enjoy the read, and thank you for allowing us to